Fundraising and management

We want to support our clients as much as possible during this very uncertain time. Our Coronavirus Hub provides you with all the latest updates from the government and our own insights which provide areas of key considerations we think you will find useful.

What’s the secret to getting it right when you are fundraising for a good cause?

The first step is to articulate what you need money for and to understand who is likely to give it.

But to be truly effective, you need to add the how. That means evidencing impact – how does your work sustain and improve lives, how do you measure outcomes and how are you making a difference?

MKSFM is a strong team of specialist charity strategy consultants and a division of Moore Kingston Smith. We have helped raise many millions for not-for-profit organisations with our fundraising and impact measurement expertise.

We offer every client a free, entirely no obligation, two-hour consultancy session to explore how we can help you manage your organisation with greater impact, fundraise more effectively and grow.

Combine your potential with our expertise and together, we’ll make what you do really count.

Lead Contact

Mark Salway

Managing Director – Moore Kingston Smith Fundraising & Management
+44 (0)20 7566 3703
Email: Mark Salway

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Financial Sustainability

Finance is often viewed as simply being a cost centre within an organisation and not actually adding value to their charitable activities. However, we see finance as a critical part of your organisation and part of the infrastructure platform that supports and enhances your charitable work.

Moore Kingston Smith Fundraising & Management’s team of finance professionals can work with your finance team to establish how they can evolve to better serve the current and future needs of your organisation. We take a holistic view of finance to establish what your finance function does now versus what it needs to do in the future. We then look at how you can put that change into practice to make finance a business partner to the rest of your organisation.

We care about your sustainability and have extensive experience in getting charities more money through improving their cost recovery and pricing strategy. Effectively costing your services is vital for bidding for grants and contracts as well as the internal management of your organisation.

Whether it be reviewing or developing your business model, conducting an options review, educating you about social investment, or helping you to develop a social enterprise, we are dedicated to working with you to unlock your organisation’s full potential.

Improving your financial sustainability will enable you to:

  • Look at the current and future resources needed to be able to maintain your work
  • Have the resources to be able to innovate and reimagine your organisation
  • Be more impactful and create more change for those you serve
  • Be more effective and efficient and gives you the money to be able to change
  • Invest in your staff

We offer every client a free no obligation consultancy session, at no charge, to explore how we can help you manage your organisation with greater impact, fundraise more strategically and evolve your organisation’s financial sustainability – both for now and the future.


While there is no ‘one-size-fits-all’ approach to fundraising, there are common themes to successfully raising money.

A funding pitch is compelling if it communicates what you do, along with the expected impact on those you seek to help through a gift. Effective prospect research needs to focus not just on identifying those who have wealth, but also their warmth, and your access to them.

KSFM’s team of fundraising professionals can help you match your case, the what, with the who to ensure your fundraising is as strong as possible. Too often fundraising fails because charities have an incomplete understanding of these paradigms. Compelling fundraising looks beyond simply matching your outputs with a prospect’s wealth.

We offer every client a free, entirely no obligation, two-hour consultancy session to explore how we can help you fundraise more effectively and grow. To find out more, speak to the team directly on 020 7566 4000.


Our experienced consultants offer a full range of management consultancy services for the not for profit and public sector.

Change management

Preparation and planning to implement change or to cope with its impact helps to reduce risk to service delivery, and staff stress. We can work with staff and trustees to plan for and implement changes to management structure, governance, mission, service delivery and external partnerships and mergers.

Business planning

Our team has many years of experience of business planning for third sector organisations and we can work with you and your stakeholders on developing the principles behind the plan as well as the presentational detail on service delivery, cost, income, cashflow, markets and risk.

We have access to the skills of accountancy colleagues as necessary.

Feasibility studies

Our consultants have undertaken complex feasibility studies for large and small capital projects, as well as studies to inform other aspects of organisational change such as partnership development or new service delivery options. We consult widely using a range of tools including questionnaires, focus groups and depth interviews. We research competitors, strategic environment context, and markets using desk based and primary research tools.

We have particular expertise in capital project feasibility studies including site assessment, development of space briefs and briefing design teams, listed building and planning issues, analysis of options (including Treasury Green Book methodology), advice on running costs and other operational implications.

Market assessment

We can offer market assessment alongside or independent of business planning and feasibility studies. We work with specialist associates using a range of qualitative and quantitative tools for both business to business and business to consumer research. These tools include online surveys, telephone surveys, desk and internet research, interpretation of purchased consumer data mapping, competition mapping, focus groups, and depth interviews. Our assignments in this area include assessments for audience growth potential for heritage attractions, and assessment of the demand for business incubator units from different market segments.


For small charities we offer advice on recruitment of fundraisers and managers, including review and definition of the role, drawing up job descriptions and person specifications, placement of advertisements, attendance at interview panels, advice on induction as well as mentoring new staff in their role.


Moore Kingston Smith Association Management provides a complementary range of services designed to assist charities and membership based organisations including:

  • Membership engagement
  • Database management
  • Website build
  • Event management
  • Accounting service
  • Direct Mail appeals
  • Processing financial donations


In our role as auditors of 750 charities we believe it is important to inform clients of all aspects of compliance with Charity Commission regulations and charity law.

Our consultancy team is able to offer Governance health checks including CC20 fundraising systems audits, advice on review of governing documents, cy-pres amendments, structure of membership, trusteeship and named officers and how to get the most out of Board meetings.

We can help to implement governance change to existing charities, or advise on the appropriate structure for new organisations including social enterprises for whom the CIC structure might be more appropriate.

We offer regular training for Trustees on their role and responsibilities, including half or full-day in house training on the implications of recent regulatory changes for fundraising charities.

CC20 Fundraising Audits

These audits include a comprehensive briefing session to understand your requirements; review of key documents including fundraising plans, examples of fundraising approaches, policy documents and evidence of complaints procedures and a detailed report and tailored presentations to internal audiences including trustees, senior management and fundraising staff.

Mentoring and support

We work with organisations or specific fundraising teams (e.g. major gifts) in providing staff mentoring and support. This way, we can help to implement your strategy where staff experience or time and resources for consultancy are limited. Alternatively, our input can contribute towards general staff professional development. Mentoring typically involves between six to twelve monthly sessions, plus an initial session to set goals and objectives.

“Dan is a thoughtful listener, his insights helped to build my confidence during a period of change as I stepped up to a Head of Development role. His experience from a range of different charities helped to broaden my own perspective, and his up to the minute advice on fundraising rules and regulations were invaluable. I looked forward to our regular meetings which provided me with clarity of mind and confidence in the decisions I was making. I recommend anyone in a similar situation to seek out a mentor, and Dan would be top of my list.”

Kathryn Beale, Head of Development, Arvon

“The mentoring I received from Moore Kingston Smith has been invaluable in my role. Coming from a Trust background, stepping up to a Head of Fundraising role was both a daunting and exciting prospect, especially as I did not have experience of all the areas of Fundraising that the team I was managing work on. I often said to Dan that I had a ‘gut’ instinct as to how to approach the strategy and new ideas for fundraising and Dan’s mentoring and vast experience gave me the confidence to present these ‘gut instincts’ in a more confident, professional manner with more detailed reasoning to my Senior Management Team and Board of Trustees. Until you have had the opportunity to talk through ideas with an external experienced party, you really can’t appreciate just how beneficial the thinking space can be.”

Jessica Oliver, Head of Fundraising at Challengers

Impact measurement

We want to support our clients as much as possible during this very uncertain time. Our Coronavirus Hub provides you with all the latest updates from the government and our own insights which provide areas of key considerations we think you will find useful.

Impact measurement is crucial for any organisation that delivers social good.

Understanding impact will help you to:

  • Improve services for your beneficiaries
  • Increase your charity’s sustainability
  • Increase public trust and support
  • Improve your fundraising activities and develop new income streams
  • Be more accountable to your funders and beneficiaries

MKSFM has a range of impact options, suitable for organisations at any point in their impact journey, from low level mentoring advice to a full scale impact evaluation report, led by Accredited SROI Practitioner Karl Leathem.

Our approach is based on the seven basic principles of impact measurement, with flexibility to apply them at different levels of rigour appropriate to the needs of each individual charity. Our impact team has experience working with organisations of a range of sectors, sizes and objectives, and we pride ourselves on taking the time to get to know our clients and what their needs are.

We offer a free, no obligation two-hour consultation to discuss impact. To find out more, please email the team using the contact from below.

Training courses

Moore Kingston Smith Fundraising & Management’s team of charity consultants offer a range of training options, from half-day open virtual workshops to bespoke training sessions, catering for your charity’s specific needs.

Our 2021 programme includes training on fundraising strategy, impact measurement and finance strategy. The three half-day interactive workshops are designed for senior practitioners and will provide you with the latest knowledge and practical steps to apply in your day-to-day role activities.

You will also be invited to join our Alumni network. This will give you access to further information and opportunities to network with fellow course attendees and reflect on past learnings.

The cost of each class is £99 + VAT per person and class sizes will be capped at 16 to ensure you receive the maximum benefit from the course content and giving you the opportunity to ask questions.

December training 

How to measure fundraising efficiency, 2 December

Lead Contact

Mark Salway

Managing Director – Moore Kingston Smith Fundraising & Management
+44 (0)20 7566 3703
Email: Mark Salway

Meet our team
Contact us


4 November 2021
16:00 – 17:00

Maximising fundraising efficiency

We were impressed by how quickly MKSFM understood our needs and created a successful bespoke strategy to help us achieve fundraising success.

Mike Miller-Smith MBE
Chief Executive Officer, Aerobility